______,

and UX/UI R&Designer.

by hectorfdez90@gmail.com

UX Researcher
Data analysit
Product Designer
Webdesigner
Photographer
Content creator
Management

Carpooling App - Nabogo

Nabogo's project focused on creating a better carpool-friendly platform by identifying user needs and pain points. It involved developing user personas, mapping journeys, analyzing data & heatmaps, and refining the UI to enhance the overall user experience and support the company’s growth.

Fashion
E-commerce for A-view

The scope was to redesign A-view's e-commerce website, aiming to enhance user experience, boost online shopping satisfaction, and increase the website's conversion rate by at least 25%. The primary objective is to create a user-friendly, responsive platform that replicates the in-store shopping journey.

UX in Automation Robotics

How might we develop a reliable customer database and journey map that increase data credibility to 95% and support future AI integration, enabling the company to identify user pain points, improve cross-departmental alignment, and make data-driven, customer-centric decisions?

+ PROJECTS

+ PROJECTS

Based in Denmark,

Why complicate things,

Connect with me.